The Australian digital out-of-home (DOOH) advertising market has seen strong growth across a wide range of venue categories. Currently, there are 14 advertising-based digital out-of-home networks operating in Australia. Australia’s digital out-of-home networks are concentrated around cities and transportation hubs where they are most likely to intercept on-the-go consumers. As a result, there are no true national scale networks. However, as mass mediums go, many of Australia’s DOOH networks have greater reach than comparable mediums, including television. For example, APN Outdoor’s transportation-based network has more than 900 digital out-of-home screens across Australia and New Zealand airports reaching more than 58 million people per year. Many of Australia’s DOOH networks are focused on specific venue verticals such as healthcare, education and offices.

The population of Australia is highly urbanized and heavily concentrated in the eastern states of New South Wales (7.4 million) and Victoria. Victoria is Australia’s most densely populated state and home of Australia’s second-largest city, Melbourne (4.35 million).

Australia ranked as one of the highest in median wealth in the world and the second-highest average wealth per adult in 2013, according to a recent report by Credit Suisse Research Institute. It is the world’s twelfth largest economy, and in 2013, it ranked second in the world after Switzerland in average wealth.

According to the Outdoor Media Association (OMA), a national industry association representing traditional and digital out-of-home media, the Australia’s Out-of-Home industry posted double-digit quarterly growth of 16.3% on net revenue year-on-year of $154.9 million, up from $133.2 million for the second quarter 2015. This follows on from unprecedented growth in the first quarter when revenue increased by 21.6% year-on-year. Digital (DOOH) revenue is sitting at 22.8% of total net revenue year to date.

According to PQ Media, a leading provider of market intelligence, Australia in 2013 became the first global market in which consumers were exposed to digital out-of-home for more than 1 hour per week, fueled by a surging digital out-of-home industry in a country where 90% of the population lives near the largest cities and most of the DOOH media inventory. Total OOH revenues grew in 15 of 16 quarters through the end of 2013 and the key driver was digital out-of-home expansion. The United States remains the world’s largest DOOH market by revenues, however it ranks fourth in consumer digital out-of-home exposure behind Australia, the UK, and Canada, all of which have high concentrations of people near a few major cities where most DOOH engagement occurs.

Digital out-of-home (DOOH) media, also known as digital place-based (DPB) media utilize strategically placed, networked digital signage displays to reach consumers with highly targeted messages in venues that include transportation hubs such as airports, and railway and bus terminals; executive networks in office-building lobbies and elevators; and shopping malls. DOOH advertising networks often provide advertisers with additional engagement opportunities that include interactive touch screens and mobile integration using NFC, BLE, and QR Codes. Advertisers can customize their messages to a specific location, time of day, or special event. Major Australian digital out-of-home companies include Adshel, APN Outdoor, Executive Channel, InLink, oOh! Media, and TorchMedia.


The LEGO Group is a privately held company and provides toys, experiences and teaching materials for children in more than 130 countries. Globally, it has approximately 10,000 employees and it is the world’s largest manufacturer of play materials.

Before the LEGO Group implemented CONCIERGE BOOKING the daily meeting planning and ordering of services reflected manual processes and difficult procedures. The booking of meeting rooms was time consuming and challenging, and the employees had to find an available meeting room manually. Furthermore, the employees had to hand over a handwritten requisition in the canteen when ordering services. It resulted in 20 % of the requisitions being unreadable which meant extra workload and a considerable cost in terms of transaction costs and fail deliveries.

The internal invoicing for the services associated with meeting went through five manual processes. Therefore the costs for each requisition were approximately 200 DKK in transaction costs. This was a manual process with a lot of waste and without coordination between the four canteens, which each had a unique order list.

The LEGO Group therefore chose CONCIERGE BOOKING to achieve more transparency in their order flow. BENEFITS After implementing CONCIERGE BOOKING, the LEGO Group has achieved great improvements in the order flow. Especially the finance department has achieved a considerable saving; an employee now uses one hour in average per month instead of seven hours on uploading all requisitions to SAP.

The LEGO Group now has a more reliable posting with valid data. Furthermore, the employees are able to see the price when ordering, which has resulted in a behavioral change among the employees and a decrease in canteen requisitions. The LEGO Group has achieved advantages both internally and externally by using CONCIERGE BOOKING. Also the company managing the canteen has benefited from the system through a better overview of the orders. There are now rules when ordering, which has resulted in a better flow compared to before where it was possible to order 45 min. before the order should be delivered. Internally, the LEGO Group has achieved more transparent data, through identical prices in the four canteens, and a better overview of the prices. Additionally, the LEGO Group has optimized the processes when booking meeting rooms resulting in the reception saving a lot of time on helping the employees with the booking. T


The LEGO Group in Billund has 7 locations, 167 meeting rooms and 4 canteens • The LEGO Group is the world’s largest manufacturer of play materials • In 2010, the LEGO Group had a surplus of 3.7 billions • The LEGO Group provides toys, experiences and teachin materials in more than 130 countries. CONCIERGE BOOKING FOR MICROSOFT OUTLOOK After implementing CONCIERGE BOOKING, the LEGO Group and especially the reception, have saved a lot of time on booking on behalf of the employee.


It is a big advantage that we now own data and we can make it identical in the four canteens. It is very simple for the users to book and especially update the exisisting meetings.. The main message is that we have gone from 5 stages to 3 stages and the internal costs have decreased from 200 DKK per requisition to approximately 10 DKK per requisition. Process Optimization Manager Lars Ellegaard Andersen LEGO Group FACTS • All bookings are performed directly via the meeting request in Microsoft Outlook • Report extracts, e.g. of consumption of goods, guest lists, order lists, and occupancy rate for the rooms • Possibility of exporting data to ERP application • Guest registration and printing of guest cards • Display of meeting information on monitors in reception area or by the conference rooms • No SQL database required • No installation on Microsoft Exchange or Internet Information Server required ABOUT FISCHER & KERRN Fischer & Kerrn develops and markets products and solutions for Microsoft Outlook and Microsoft Exchange that improve our customer’s administrative business processes. Our competence and focus lie within the Microsoft Infomation Worker Solutions area. We were established in 1999 and our business is based on healthy market conditions, with time to engage in the specific customer’s problems and needs.


According to Process Optimization Manager Lars Ellegaard Andersen the solution is very user-friendly, and the users are very satisfied with the system. They especially appreciate the great overview of available resources and meeting rooms. It has been a change for the LEGO Group from letting go of the paper. Lars says: “The great advantage with CONCIERGE BOOKING is if you need to move or update a meeting or if the number of participant needs to be changed. It is very easy and everything is in Outlook, that opportunity was not possible before, where you should submit a new requisition, and remember to withdraw the old one, which was found in another pile. It is the change, which is improved; you can now see that the canteen has received it. There is more structure in the system.” Senior Desktop Manager Niels Kristensen adds: ”It is much more simple and manageable than before where you should know where the different meeting rooms where located. Now you can only see the available meeting rooms and search by category or location. CONCIERGE has made it easier and it is very user-friendly.” Lars recommends the solution to other companies with similar problems and believes, that CONCIERGE has optimized the work processes. The LEGO Group believes that Fischer & Kerrn is a good partner who is very responsive to requirements and needs from the customers. In the long term the LEGO Group is considering to implement Fischer & Kerrn’s RECEPTION-module for CONCIERGE, which is a complete visitor management system that will save the reception from a lot of work.

Year-end is approaching, which means it's time to start planning for next year. Whether it's strategic, marketing or operations planning, the task usually starts with a team brainstorming meeting.

Time to get everyone in a room and discuss what was successful this year and what you want to focus on in the upcoming year. 

Unfortunately, in this day and age, having the meeting is only half the battle. Organizing a meeting time and place, fit for everybody is the other half.  A recent New York Magazine article highlights the profound struggle of organizing a meeting.  

We know having the meeting is important, so here are 6 steps to make your meetingorganizing more successful:

Step 1: Decide if you really need to meet 

This is a great point from the WSJ blog.  Too many times meetings are scheduled unnecessarily.  When you're creating the strategic plan for 2016, it's assumed you'll need to meet. But how many times do you need to meet and how will you break up the meetings and tasks so the plan is created efficiently? Take some time to figure out what it will take to complete this project in time for the new year. 

Step 2: Determine who should attend

The ease of scheduling this meeting will greatly depend on who needs to be there. Some people are inherently overbooked.  As harsh as this sounds, determine the must haves and the optionals. Get a good estimate of how big your meeting will be so you can find the appropriate space later. 

Step 3: Estimate how much time you need

Obviously, time will be an important factor to finding the right time and place for your meeting. Don't assume you can cover everything in an hour or conversely don't automatically book a whole hour when it could be shorter.  Then ensure you find a time with enough buffer on both sides  that fits within everyone's calendar.  

Step 4: Determine what type of meeting it will be

If this is the initial meeting for creating your strategic plan, then this is more of a brainstorming meeting. For brainstorming you will probably require a whiteboard to jot ideas (or a projector to project notes and ideas).  This will determine the type of room you need. If instead you're planning the last meeting of the strategic plan, where you're presenting to senior management, you'll probably want to find a board room that to set the right mood. 

Step 5: Choose how you will communicate & document the meeting

In this global day and age, you may have team members in different parts of the country or the world and not everyone will be able to join in person.  You'll need to decide what communication tool will work best.  

  • Will you be showing slides?
  • Will you be brainstorming? You'll need strong video capabilities, like Zoom orPexip
  • How will you share the notes from the meeting?  Does your company have a standard file sharing platform or does everyone use different technologies, like Dropbox or Google Drive

Step 6: Prepare for changes

Just because out of all odds you found a time and place where everyone you need for the meeting can join doesn't mean it will stay that way.  Plan for that and have a second and third meeting time & place plan from the beginning. 

Room Booking Software To The Rescue

Meeting Scheduling SoftwareBecause we schedule meetings almost every day, we don't necessarily realize how much time it takes. But, there are a lot of steps to organizing a successful meeting. 

Fortunately, there are tools out there to help make the process more seamless. Want to learn more? Check out our product page!


When Big Data first became a thing, everyone talked about the potential. With all that knowledge you could advertise smartly, design better products, optimize machinery. Well it’s true, big data has the potential to change industries; and the corporate real estate industry is no different. Workspace utilization data has become a necessary part of workspace strategy and future real estate portfolio development. When 61% of information workers work outside the home and the average desk utilization in the US is 35%, understanding utilization data & how to maximize workspace can help save a lot of money.

So what is that? What is utilization data and what do we do with it?

It’s possible to get data out of many different places. The usual suspects come to mind:

  • IT networks
  • Badges
  • Bed-checks

But data is only as good as what it is used for. Badge data can tell you how many people go into a building and out of a building, it cannot tell you how an office space or building is occupied on a daily basis. For example, a big governmental agency with a multi-building campus realized this fact when, according to badge data, they exceeded the number of people allowed on campus under their liability insurance. Badge data indicated they were exceeding capacity, but were they? This question led the head of real estate to realize he needed a more accurate measurement of occupancy and to possibly re-evaluate his insurance policy.

sense2-1024x681When you have the right data measuring actual workspace occupancy you can start to gain insight that will help you develop a workplace strategy for the future.


First impressions count

Within 2-3 seconds of walking into your building, a visitor is already making up their mind about what kind of business it is and if they like it. Whether it’s an interviewee, client or caterer, they’ll be assessing and judging your facilities instantly, so it is essential to make a good first impression.

The importance of reception

Receptionists, sometimes known as Directors of First Impressions, are on the front line of a business, often being the first people in contact with clients, customers and visitors via email, phone or in person. Reception impacts a visitor's first impression of the company, so ensuring this is a positive one is vital for a business. Something as simple as not acknowledging a new visitor straightaway could be harmful for your company.

Visitor_ManagementTechnology is here to help

Technology can help businesses improve their visitor's experience by easing queues. For example people can check-in themselves using a visitor kiosk - but be beware, people generally like human interaction when they arrive somewhere new. Plus, having a receptionist to handle the arrival of visitors also allows a company to create an atmosphere and brand impression.

One way of combining technology and human interaction is by using reliable visitor management software.

Room booking software can have this feature built-in, which will send any visitor requests automatically to reception, so that they can prepare visitor passes in advance and know whom to expect. The system will also let employees add notes about any VIPs prior to their arrival, making the visitor experience even more special and unique. 

A..., B..., C...

Visitor management systems mean that guests no longer have to spell out their names for the receptionist. They also mean guests don't end up sitting for 20 minutes whilst reception try to locate the host to tell them that their visitor has arrived. Once a visitor does arrive, an instant notification can be sent to the meeting organiser to let them know that they are waiting, minimising wait times and freeing up reception. 

Invest in impressions 

Businesses need to invest as much money and attention in their reception areas as they do in their canteen or boardrooms, arguably even more so. After all these visitors could turn into long-term employees, partners or customers and making a bad impression could ultimately impact business relationships, attracting new talent and generating sales.

Digital Signage Direct is the Authorised Dealer in Australia of Fischer & Kerrn Visitor Management Software, Distributed in Australia through Sound and Image Group

Digital Signage Direct can now assist you with the boardroom scheduling systems available in the world having partnered up with Fischer & Kerrn a Denmark company at the forefront of this on a global scale..


Contact us now so we can make your life easier

Digital Signage Software As A Service

Digital Signage Direct provides digital signage software as a service; no servers, fixed pricing and all support and updates included. Our Digital Signage Software platform allows you to deliver rich media to virtually any device from any browser with an internet connection. It’s not just about the screens on the wall: from shelf-edge displays to video walls to the screen saver on the computer you’re reading this on, Digital Signage Direct unlocks affordable messaging solutions across industries and applications.

  • Simple, but Scalable
  • Drag and Drop in your web browser, no installation needed. Live video? Check. Video walls? Check. Multi-thousand endpoint, geographically distributed network with a mix of media players, file formats, HR and corporate messaging with dozens of administrators? Check, check, check, check, check, check….. and check.
  • Cloud Based

    All you need is a display, media player and an internet connection; we take care of the rest. On-premise servers, lengthy installation and complicated licensing agreements are a thing of the past.

  • Affordable Digital Signage

    All licences include unlimited storage, software updates, support and users.

Uses Of Digital Signage Direct

Our Digital Signage Software is used globally everyday to deliver digital signage in a diverse range of sectors and applications, here are a few of the most popular ones.

  • Food Service

    Affordable Digital Menu Boards that will finally justify the ROI: save printing costs and remotely manage prices from the internet. Digital signage in food service saves money and streamlines the communications with hungry customers at everything from event center concessions to upscale, sit-down restaurants.

  • Retail

    Shelf-edge price tags, tablets, videowalls – you name it, we support it. Digital signage moves the needle in retail by providing a flexible, real-time platform to draw attention to products, move time sensitive inventory and can engage a customer’s social network.

  • Corporate

    Don’t just put a screen on the wall, use existing laptops and desktops with our Corporate Communication and Screensaver Editions. Using the existing PC’s gives companies a cost-effective way to communication with employees where they spend the most time – in front of their computers.

  • Hospitality

    Photoframes at the reservation desk, screens in the elevators and a branded TV channel in room; Signagelive is used by hotels globally to keep guest informed. Digital signage for hospitality is a cost-effective way to increase engagement and revenue with guests.

Compatible with Windows based media players. Contact us for more information and check out our windows player range

DynaScan Technology, the leader in manufacturing professional display solutions, today announced the world’s brightest 47” high brightness LCD.  The display features a full HD LCD with an ultra-high brightness backlight producing a sunlight viewable 5,000 nit image.

The DS472LT6 is designed for high ambient light environments and applications where glare is an issue. With a brightness rating of 5,000 nits, the display is an ideal solution for storefront windows, outdoor kiosks, and other locations with direct sunlight.

 The screen is powered by an ultra-high brightness LED backlight with local dimming. Darker areas of an image receive less backlighting than lighter areas, producing a high contrast image with deep black levels. With a resolution of 1920 x 1080 Full HD, the DS472LT6 provides a super sharp image for easy to read text and incredible detail. The specially designed LED backlighting system also makes the DS472LT6 one of the most power efficient displays on the market – providing a low total cost of ownership.

Each screen is individually color calibrated to the D65 (6500 K) color standard to ensure brilliant color quality and uniformity among multiple displays. The screen may also be calibrated to a user’s specification using DynaScan’s comprehensive calibration solution.

Key Features

  • World’s brightest 47 inch LCD: 5,000 nits
  • Full high definition resolution
  • Low power consumption
  • No blackening defect
  • Individually color calibrated
  • Color can be re-calibrated with DynaScan solution.

The new model expands DynaScan’s portfolio of premium public displays to 14 different models in various sizes, brightness levels and form factors.


The DS472LT6 will be available for purchase beginning in Q3 2015 from Sound and Image Group

Digital Signage For Real Estate Agents

Digital signage software is a powerful, highly cost-effective and tool for communicating with potential property buyers who pass by and come in to estate agent offices.

Digital display screens strategically located in-window or around a real estate office can show potential buyers all the available properties in a dynamic and enticing way:

  • Better Customer Experience – when someone is selling their property what better way to show the value of working with your company than displaying high-quality images and videos of their property on in-window and in-store digital displays.
  • Timelines – Print signs can take weeks to get in place. Digital signage-based messaging is almost instantaneous, hyper targeted and automated. Just make a change to your property database and the changes are automatically displayed on screen
  • Costs – The printing, transport and labour costs of traditional print signs easily exceed the costs, over the same period, for more streamlined messaging using digital signage.
  • Revenues – Estate Agents drive increased billings by promoting enhanced or extra services, like financial services. In-window screens also drive foot traffic into your office by day and at night time add a QR Code or NFC tag in-window to allow potential buyers to view properties on display on their mobile devices.

Estate Agents use digital signage software for:

  • Providing the very latest property information
  • Promoting additional services
  • Projecting a positive brand image
  • Ensuring you keep marketing properties whilst the office is closed
  • Advertising and promotion

Whether you’re just getting started, or looking for a way to rein in an existing digital signage network, a content management system (CMS) can help bring your digital signage project to the next level with distinct advantages in efficiency, flexibility and even cost. 

But to choose the right CMS for you, you have to create your digital signage strategy.

Setting your goals:

Digital signage is a solution that grows. Before you know it that single sign has grown to 10 or 100 and each has a different audience and needs to convey different messages at different times of the day. To begin your search for the perfect solution, you need first to clarify what the needs of the project are.

Some key decisions you need to take into consideration are:

Step 1
Decide what you want to say. This step comes first because it will shape what hardware and software to consider, as well as help you decide locations and content to prepare. Are you going to just show text or expand to video? Are you going to want to include multiple zones on the sign? This means partitioning the display to include different inputs like announcements and weather. Is the sign going to be used for emergency notification? Then that means it’s location and the content must meet specific standards.

Step 2
Decide the scope of your DS project. Map out who will be your audience at each location. How many displays do you plan on using? In the best case scenario, how many locations for signage do you have?

Step 3
Decide who is going to be in charge of the project. Having a digital signage champion and department will keep the project on track. Digital signage needs to be owned by particular members in an organization. A specific group will need to manage the signs and content both during and after installation.

Step 4
Decide where the DS CMS will live. Is the signage going to be part of a standalone group with its own network or are you going to integrate with your existing Intranet / Internet? Bring IT into the conversation as soon as possible. Decide the type of digital network you’re looking to deploy;  for example, are you looking at a system of standalone signs in multiple locations or a network of signs that operate in just one building or multiple buildings?

Step 5
Realistically evaluate your budget. Which departments are going to pay for the signage and the man-hours it will take installing, creating on-going content and maintenance of the network? Are you working on a budget that allows for the purchasing of new hardware like displays and players or do you have to use existing equipment? This matters because many digital signage displays and players come equipped with a DS CMS. You may have to buy a standalone DS CMS if your budget is too tight or you already have hardware.

Once you’ve taken these steps, choosing a DS CMS becomes much easier. Then you can move on to specific features.

Identifying the Features You Need

Moving to a DS CMS offers a chance to use a template-based approach to digital content, delivering targeted messages throughout the DS network in an efficient, controlled and effective way. Beyond the “content management” role, many DS CMSs add content creation tools that help smaller groups create or even convert existing content into appropriate formatting for deployment over the digital sign network. Other modules like scheduling and ad insertion are tools that come in various DS CMS solutions. Data analytics modules are also available to help managers gauge the effectiveness of digital signs and provide valuable data on just how many impressions a sign is delivering and to whom.

The top features that a customer should look for when choosing a DS CMS system are driven by the size and scope of the digital signage network, the role digital signage is to play in the strategic vision of the company and the team that is going to be running the initiative. 

For the multi-screen enterprise customer, integration into the existing network would drive considerations. Look for a DS CMS that offers flexible design and that uses plug-ins (like wayfinding) that work with existing technology and remote management. Don’t forget to evaluate that software as one that will support future growth.

In a small enterprise overriding factors will include cost, ease of use in content creation, data storage and management and, of course, the ability to support future growth.

Regardless of the scope of your digital signage network, you should look for a CMS that:
• will allow you to build your content visually (like how a PowerPoint slide is built) by filling in content areas.
• supports a variety of content types so you aren’t limited to certain media.
• offers detailed scheduling, so you aren’t tied to the signage every time you want to make a change.
• can grow with you, either with cloud-based software or network support for additional players.
• has the capabilities to make your decision about what you want to say a reality. This means functionality for video, weather, news feeds, emergency notification announcements and wayfinding capabilities should be included if your plan calls for it.
• supports touch interactivity if you are planning to add such functionality.

How CMS Systems Differentiate

The key DS CMS product differentiator falls along the lines of size and cost.  Solutions range from simple media player, software and display all-in-ones to “bolt-on” software management solutions that tie directly to existing deployed media players and display signage.

Cloud-based software, known as SaaS, (software as a service) offers the ability to scale as your digital signage network grows. With the cloud, tools and services are not on local desktop computers but are accessible on servers. The interaction is through applications that are based on the server and usually through a Web browser. There are two types of cloud products. One is a public cloud, in which the software and data live on another company’s server (think Google Docs); in this case the software manufacturer’s server. Two is a private cloud, in which the software and data live on your own server.

A top-of-the-line CMS will help you monetize your digital signage through the use of interactive features like QR codes and text messaging. Analytics from these interactions can be a great source of information.

Whether SaaS or managed on-site, DS CMS networks can include the entire range of products and services, including network and signage deployment and management, content creation, storage and delivery, scheduling and ad insertion, plus tracking and analysis. All this can be done to scale, from a small company’s network of signs or tied into a digital network that generates ad revenue. 

CMS Solutions by Type

This slideshow is a review of the popular DS CMS systems and includes both software- and hardware-driven content management initiatives. Use this guide to help gain an understanding as to what DS CMS systems are out there to choose from.

In general there are three types of DS CMS solutions to choose from:
● A Local CMS that runs on in-house servers and connects to media players either directly or via a Web-based network.
● Hybrid Local / SaaS solutions that allow you to start with a local solution and scale up to an SaaS system.
● SaaS Enterprise-class solutions that can range from “free” service based solutions to full-blown worldwide ad-based networks.