Today's consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. The in-store experience lacks the detailed product data and customer reviews found on the store's website, but the website lacks the tangible aspect one gets from the brick-and-mortar experience.

So, what's a business to do about it? How do you please the customer who wants the best of both worlds?

The seamless experience

Retailers are finding that customer experience is just as important as product selection and price. Terry Jones, founder of Travelocity and Kayak, has said, "You can have great products, but if the customer can't find them quickly, you're dead. [Customers] care about finding and buying the product the way they want to buy it, where they want to buy it. You have to create the right experience for the right moment in the customer buying cycle."

Understanding that customer experience encompasses what happens face-to-face, on a store kiosk, online or in a mobile app, the branding across all these platforms has to be consistent, and equally captivating.  

GameStop President Tony Bartel has said that the biggest challenge for retailers is to create a customer experience that excites and inspires people to continue in an ongoing relationship, and that this is particularly challenging with millennials. "To remain relevant to them, we have to meet them where they are. They're very seamless in the way they use data, so being able to create that consistent brand experience is very important. Authenticity is very important."

Try different things

If at first you don't succeed, dust yourself off and try again, right? There is no silver bullet for what is going to engage and impress your customers. For many companies, years of research and intelligence has gone into creating an optimal Web experience, yet their digital in-store touch displays and mobile apps leave features to be desired. Too often I see underutilized kiosks that lack the necessary functionality to be a useful shopping companion, and I'm frequently left wondering, where's the software update? 

At this year's Retail's BIG show, Kayak's Jones provided advice to retailers: "I'm going to talk a lot about taking risks and how very important it is in today's fast-moving environment. You have to create a culture that embraces experimentation and failure. However, you don't have to bet the farm on your experiment. Small experiments, rapid prototyping, testing smartly and adapting quickly are important to limit your risk. You have to spend a great deal of time listening to customers to tease out where they want you to go. Yet customers won't tell you the next revolutionary idea, you have to look beyond what's immediately apparent. That takes reading and watching broadly, both inside and outside of your industry, to combine new technologies with social trends to create engaging new products."

The future belongs to those who build the best consumer-facing network

"In order to be successful in today's fast moving and highly competitive environment, retailers must offer unique products and services across all channels," said Toys "R" Us Inc. Chairman and CEO Jerry Storch when asked what embracing an omnichannel approach means for retail leaders. "The future belongs to those that build the best consumer-facing network . . ."

And Toys "R" Us is doing just that; it has introduced a highly engaging interactive multitouch kiosk with gesture-recognition capabilities for one of their stores in Redwood, California. This interactive kiosk allows shoppers to check the availability of a specific product they're looking for, and if it's not available, they can order it at the kiosk and pick it up at a later time or find another Toys "R" Us location where it is available. This application is also available as a smartphone app. Customers can pay for the item they're looking for within the app, and then pick up their item at a nearby store.

In this day and age, consumers really want to have it all and on their own terms. Companies who can successfully provide that will gain not just customers but evangelists. 

Digital Signage Direct is pleased to announce that we have partnered up with PindHD

Ping HD is a full service digital signage company. Whether you are looking for digital menu boards, digital information boards or digital signage kiosks for touch-screen solutions, Ping HD can provide a customized solution specific to your requirements.

Ping HD provides flexible, scalable and affordable digital signage solutions.  We will assist with everything from strategy, design and implementation to monitoring and support on a cloud-based network.

Ping HD is a full service digital signage company that offers custom and dynamic signage solutions for projects of all sizes. Their turnkey approach means they take care of the planning and installation as well as the content writing, designing and maintenance. We work with with leading hardware and software vendors to provide a robust, bullet proof solution with outstanding customer service and after-sales support.

Their digital signage networks are backed by digital signage software that is efficient and quick. Their strategy team will plan and design a network that will deliver results like increasing your sales, enhancing brand awareness and improving customer experience.

We offer the best digital signage software with great features and a simple, user-friendly design. Content changes can be made immediately from any computer, tablet or smart phone with an internet connection. Their system requires no onsite servers or media players....

More information please click here

Once upon a time, digital signage in the retail space signified an upscale retailer with a lot of money to invest into their digital signage efforts. Today nothing can be further from the truth.

Digital signage is scalable to your business, offers user friendly interfaces to help build digital brand equity and alignment, and most importantly

it’s affordable no matter what size business you have.

Digital signage efforts in the retail environment are crucial for several key reasons. In-store digital networks are the fastest growing segment of digital signage in the retail environment. It has unlimited potential to impact shopping behavior creative revenue on your network by co-branding ad space to your vendors and partners. Advertising on digital signage enables customer centric content that creates an emotional bond between your customers and your brand.

Readers boards a great enhancement to any retail digital signage expansion. You can install teaser boards throughout your facility to promote upcoming events,  relay important targeted messages, allow your customers to check into their favorite social network, and encourage impulse buys. Reader boards are also diverse in that they can be free standing in high traffic areas or mounted to a wall or ceiling grid where there is limited space.

Another great digital enhancement are our wayfinding solutions. Our digital wayfinding solutions enhance customer experience by directing them to their desired location. Install these wayfinding signs at the entrance of your retail location or in high traffic areas. Have you ever lost a sale because your customer couldn’t find what they were looking for, and your team was busy with other customers? Well prevent abandonment with digital wayfinding; point your customer in the right direction, boost customer experience, and drive sales.

With Ping HD’s easy to use software you can partition your screen to unveil multiple windows displaying various content including: advertisements, specials, social media integration, or a variety of video feeds including IPTV.

Ready to take your retail digital signage to the next level? Contact us today for a free trial version of our revolutionary digital signage software EngagePHD™ and become part of the digital signage revolution.


Digital Signage Direct are th eexperts in Digital Signage Solutions, We supply the hardware, the knowledge and you supply the content... Simple...

Much like educational institutions, digital signage is a diverse, multifaceted, and culturally relevant experience. From a positive dining hall experience, to overcoming to anxiety and stress of a large campus, digital signage can take your educational institution to the next level. Take a look at some of our digital signage solutions specific to education.

Digital Menu Boards:

The dining experience is one of the most unique experiences that the academic adventure has to offer. The endless bonds, the amazing food, the quick snack between classes — are all things college students remember. There is a profound effect that your dining hall has on its student body. Our digital menu boards allow you to quickly and easily update your daily menu, our menu boards also allow you to fully customize your brand to reflect any food and beverage partners as well as brand your signage with your school logo and mascot. Students love a deal, and our digital signage allows you to promote any specials you have through our cloud-based, proprietary software EngagePHD™ from any desktop, laptop, or mobile device.


If you have ever been to a campus you will most likely remember how confusing it was to navigate the campus. With Wayfinding the days of asking for directions across a campus are over! Simply click on the location you are trying to find, and allow the wayfinder to do the rest! Guide your students, faculty, staff, and visitors to the right place through an intuitive touch-screen application to view the map of the entire campus and locate their destination.

Reader Boards:

The reader boards will help you provide mass notifications and alerts to improve campus communication and security. Our digital signage solutions provide a great way to update individuals on campus about emergency situations, provide clear instructions, and notify them about next steps, and when the situation has cleared.  You will be able to inform faculty, staff, and students of campus activities, effectively communicate campus brand, values, culture, sponsorship and partnerships, and present messages targeted to viewers at specific times or locations on campus.


Use our fully customizable IPTV solution to implement digital signage to broadcast university games, speeches, and any other important live events for your students. This will improve their engagement, boost college pride, and heighten the campus experience.

Ready to take your institute of higher learning to a higher level of digital signage? Contact us today for your complementary consultation and to find out more about our digital signage solutions for your educational facility.

Digital Signage In Education

Streamlining and speeding up communications with staff and students are among the many benefits digital signage offers to public and private education systems.

  • Cost efficiency – Any changes to the printed material used for event notices, announcements, revised services and directions all add layers of cost – from creative, pre-production, printing and transport to the time needed for staff to put the new materials in place. Digital signage removes almost all of that.
  • Timelines – Changed plans – whether that’s the lunch specials in the campus cafeteria or lecture locations – are easily revised by opening a browser. The changes are updated in seconds using web browser forms. Digital announcements and event posters can be scheduled and expired by calendar.
  • Navigation – Schools, and particularly colleges, are sprawling places. Simple interactive digital signage is used to help people sort out where they are and where they are going. They also serve effectively as room, event and people directories using touchscreens and easy scheduling software.

School districts and higher learning institutions use digital signage software for:

  • Fast, potentially automated personal safety and weather alerts
  • Saving time and money by shifting from printed to digital posters and messaging boards
  • Promoting and responding quickly to changed locations for lectures and other events
  • Directing students, staff and visitors around sprawling campuses
  • Showcasing research and student artworks
  • Interactive directories and archives
  • Updates/reminders on building programs and school/campus services

Digital Signage Direct have the solution for your Digital Signage and wayfinding needs for education.

Contact us now we are the Digital Signage Experts in Brisbane and the Gold Coast and all over QLD

We have had a large increase in activity from New Zealand since the end of 2014. This increase can be directly linked to changes that are going to take place in 2015 connected to workplace health and safety.

Every day I am speaking with employees who are concerned about the new reforms coming towards the end of 2015. These companies are looking for ways to be more compliant. These companies are looking to provide the safest workplace.

The following information comes directly from the Ministry of business, innovation and employment website.

The Health and Safety Reform Bill has been introduced to Parliament, representing a major change to New Zealand’s health and safety system.

The Bill is part of ‘Working Safer: a blueprint for health and safety at work’ and reforms New Zealand’s health and safety system following the recommendations of the Independent Taskforce on Workplace Health and Safety.

Working Safer is aimed at reducing New Zealand’s workplace injury and death toll by 25 per cent by 2020. Leadership and action from businesses, workers and Government will be needed to achieve this goal.

The Health and Safety Reform Bill will create the new Health and Safety at Work Act, replacing the Health and Safety in Employment Act 1992.

The Health and Safety Reform Bill is currently before Parliament. The select committee considering the Bill is due to report back by 30 March 2015 and then the Bill will continue its progression through the parliamentary process. It is likely that the Bill will come into force in the second half of 2015.

There will be adequate time between when the Bill is passed and when it comes into force to make sure duty holders are aware of their responsibilities under the new law.

How do these changes impact Visitors that come to your business?

The working safer mantra is about reducing work-related fatalities and serious injury by 2020. This goal is all about saving lives and reducing serious injury that can ruin a persons life confining them to years of rehabilitation.

While the focus on the bill is about employees this bill also impacts any other person who is on your site including employees and contractors. The inquiries that started coming in at the end of 2014 and have continued strongly in 2015 are about safety of every person on site not just employees.

How can a Visitor Management System help?

A visitor management system can assist when a visitor first arrives taking the visitor through a light induction specific to your entrance to your building. For example a visitor may come through the reception area and complete a short lite induction where a contractor may go through a rear entrance and have to complete a more detailed induction.

Having your visitor, contractor complete and acknowledge and induction prior to coming onto your location gives you the ability to share health and safety information that must be read and electronically acknowledged as the person signs in.

Software as a service (SaaS) is a way of delivering secure applications over the Internet as a service. Rather than installing and maintaining software, licensing and hardware, you simply access it via Internet connection, eliminating the complex software and hardware management. SaaS applications are sometimes called Web-based, online software, on-demand software, or hosted software.  SaaS applications run on a SaaS provider’s privately held and maintained servers. The provider manages access to the application, including security, availability, and performance.


Businesses no longer have to build a server, download, install, and configure an application to use it. They can use a range of applications online by paying for particular services, including online visitor management solutions, which is essential for lobby control and providing documentation of visitor whereabouts. Therefore, SaaS products, will save organizations money on traditional expensive solutions requiring on-site hardware and software. It also provides staff with powerful tools that previously only large organizations could afford. Are you thinking of moving towards a SaaS solution, but don’t know if it’s a good option? Then here are 4 reasons that might just convince you:


SaaS applications are subscription based. You don’t have to pay hefty license fees and this means significant savings due to lower initial costs. Best part of all: you only pay for what you need. As a result, you have don’t have to invest in hardware to host your new applications. This is mainly because the vendor provides API’s and performs the necessary modifications and alternations needed to get their software working for you, instead of the opposite.


As most people are familiar with using the internet to find what they need and applications are available for any laptop, computer, or mobile device, SaaS products have higher adoptions rates. Also because of the software being accessible via familiar web browsers, these products have lower learning curves. This can prove incredibly useful for businesses willing to save money, as they are no longer require investing in costly training programs to adopt a certain application.


SaaS applications are online based environments, which means they are scalable/flexible and can easily be integrated with other SaaS offerings. When compared with traditional applications, users don’t even have to purchase other software and servers. This is mainly because the SaaS provider is responsible for upgrading their resources to meet your needs. Apart from this, SaaS products can be used on any device, and seamless integration features allow connections to a variety of internal applications like CRMs and ERPs both of which prove vital for business functions.


Every business must make sure they have the latest and greatest features available on the market to perform vital business tasks. SaaS comes with the added benefit of providing painless upgrades. The SaaS provider will manage all the upgrades, patches, and updates for you. As a result, there is no need for customers to add bandwidth, hardware, or software as the user base grows, as everything is done for you!

So, if you want to reduce overall cost, create a more flexibility environment, utilize the best and latest features, and reduce software risks, it’s time you start using SaaS applications as well.

For me this is an easy question today, since the days visitor management books were made popular much has changed. I have spoken to thousands of companies over the years willing to share with me the issues around the visitor management book. The three biggest issues are….

  1. Information is illegible much of the time
  2. Other suppliers can see who else has been in the building
  3. lack of compliance.
  4. Privacy concerns

Not only do I hear about the broader issues many customers go into great detail. Not being able to read the information collected is a real issue when something happens. Going back over the book to read entries from last month on a Tuesday to see who was in around 10 am can be quite challenging. Along with not being able to read the data it is impossible to report on the data. I have lost count of the number of customers who make contact with me and explain every month for reporting purposes they spend hours going through a manual book that has recorded the entry and exit of visitors or contractors and sometimes employees.

It is amazing to watch these same people see how within a couple of clicks you can have the same information saving many hours every month of what is really wasted time.

Many customers are concerned about the information that suppliers can see when they walk into a building while some visitor management books will hide the information in carbon copy many don’t.

Compliance is a constant issue. Only last week I was in a large multinational who are currently expanding our visitor and Contractor Management software across multiple locations. I was at a new location for another division of the company that already seen the product and wanted to know more. As I signed in with the visitor book there was a sign that asked me to go to the next room to read the health and safety statement. When I went into the next room the health and safety statement was flat on the top of the filing cabinet, I picked it up and started to read. Once I completed reading this large document that had been laminated I was not asked to confirm anywhere that I’d actually read the document.

Every time I show new customers the visitor light induction that is built into our visitor management software they are amazed at the level of compliance we can achieve. Not only do we gain the compliance of the visitor but we can also report on this information easily. Once a visitor has completed and induction system can be triggered to ask the visitor to renew the induction in 3 months or 6 months or 12 months time. Traditionally inductions have been completed once every 12 months or 2 years, I have always said since going electronic that you should bring this forward because the systems can manage this for you.

If I come into your location and don’t come back for 10 months how can I possibly be expected to remember the information you gave me 10 months ago?

Going electronic with visitor management software means you could set the induction to be completed every 3 months as an example, this would keep your visitors well up to date with the health and safety policies for your location.

Why else would I upgrade from visitor management books to visitor management software?

Electronic visitor management software is designed to help you manage your visitors, give you extensive reporting and communicate with the host of the visitor. From this point there are many optional modules that can be included for your location at no additional cost.

What are some of the modules that I can add to my visitor management software for my location?

Contractor management – is popular on many locations a matter if you have only a few contractors or thousands of contractors on a single or across multiple locations. There are many benefits to managing contractors when they sign in & out of your location.

One benefit if you have a lot of contractors that would pay for the system on its own is the benefit of checking an invoice against the time the contract was on-site. Feedback from customers is the manual system is simply never checked because it’s too hard. Going electronic with your visitor management software gives you the ability to instantly run reports against the invoice to make sure you’re not being ripped off.

Asset Management – many customers say to me they don’t think value is the asset management module only to discover as we continue the conversation that assets are being issued every day in the organisation. When we talk about asset management and visitor Management software we refer to the issuance of assets given to employees or contractors or visitors for a short period of time that we would expect to receive back.

The most common example is key is for access control cards. The project in the UK recently at a university found around 400 keys that would be managed manually. I went into a customer last week advised they would have thousands of items that fit into asset management as I have explained all of which are currently managed manually. The issues of the same everywhere people really don’t know where stuff is, this opens the way for items to be lost or stolen. Going electronic will give you instant reporting and history on the asset.

Evacuation Management – When you have visitor books an evacuation drill starts with somebody going to pick up the visitor management books to take outside….. What are the problems associated with an evacuation drill run with visitor management books?

  1. You can have multiple books one for visitors one for contractors one for employees who forgot their access control card today, having you possibly manage and evacuation with one set of books and 10 fire wardens.
  2. Most of the time you do not have a list of the employees in the building this is a common problem with visitor management books. When moving to electronic visitor management is much easier to have the employee presents on site included in the system to be used in the event of an evacuation drill.

As you can see there is a whole lot more to electronic visitor management when compared to a visitor management book. The best way to take a closer look is to book in a demonstration.


Digital Signage Direct, Authorised resellers of Fisher & Kerrn Australia Proudly distributed through Sound and Image Group

Digital Signage Direct is Brisbane's leading supplier of Digital Signage and Internet of Things (IOT) Digital out of Home, QSR Digital Menu boards and Meeting Room scheduling along with Visitor Management.
We can supply standard displays or outdoor displays right through to Digital tiles...
Digital Signage Direct is the gold coasts leading supplier of Digital Signage.
We can supply standard displays or outdoor displays right through to Digital tiles...